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3 Pillars of Engagement

Powered by BroadSoft helps you enhance customer engagement through the digital lifecycle. We provide program, platforms and services organized across the selling, onboarding or adopting phases of the buyer journey. 

3 pillars of engagement
Channel Services

Channel Services

Accelerating your time to market
Selling icon

Go-to-Market Services

Onboarding icon

Onboarding Services

Adoption icon

Adoption Services

Channel Support System

Channel Support System

Extending your existing systems
Selling icon

Digital Marketing System

Onboarding icon

Order Management System

Adoption icon

Business Intelligence System

Program Elements

Program Elements

Becoming an operational Channel Partner

Joint Planning and Selling

Incentives

Training

Reporting

Timing & Next Steps

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Step 1

After submitting your application, you will receive a confirmation email. Reply to schedule a time to meet with your program manager.

Step 2

Your program manager will work with your team to create a program timeline that best fits your needs.

Step 3

Program slots and start dates are based on availability and are also subject to BroadSoft approval.

#1. After submitting your application, you will receive a confirmation email. Reply to schedule a time to meet with your program manager.

#2. Your program manager will work with your team to create a program timeline that best fits your needs.

#3. Program slots and start dates are based on availability and are also subject to BroadSoft approval.

Frequently Asked Questions

About the Program

Only those Channel Partners who have an existing, current BroadSoft contract are eligible for the Powered by BroadSoft channel partner program. 

Some of the program components are complimentary while others are based on your participation in selling BroadSoft Services. For more information about the program, please contact your account executive.

Powered by BroadSoft is a new customer success program that is seeing great results in our selling and lead generation efforts. Our campaign content is being distributed worldwide to more than 100+ Tier 1, 2, and 3 service providers. Our campaigns have resulted in several sales across all BroadSoft product lines.

The Powered by BroadSoft program is constantly evolving to provide more services to our channel partners.  As the program services increase, we will engage with our channel partners who are actively selling our products and leveraging our channel services.  You will get notified via your Program Manager. 

Program Components

Channel Partners can choose as many or as few program elements as they desire. We encourage Channel Partners to sign up for any of the components. The more commitment you have to the program, the most future components will become available to you. 

The campaign sites are customized around your company’s look and feel. A standard web form is directed toward your site/sales contact. Your social, company contact information, and offers are all comprised on the campaigns so you can use them as an extension of your existing website, in your social and email campaigns.

Each Channel Partner receives a unique campaign site that hosts all of their campaign content and instructions for running their campaign. Each content asset is hosted on an individual page within the campaign site. We provide all the training and tools you need to edit the content and begin using it immediately for lead generation. Channel Partners do have the option to host and run their campaign content on their own domain should they choose.

Customers want to know that you have experience with their industry and understand their needs. That’s why we work with you to provide a customer case study in a vertical of your choice. We also provide you a news release to promote your unique offering to your market.

You can also pick a complete campaign toolkit from the campaign catalog. You’ll receive the following as unique pages on your campaign site:

  • 3-4 content assets, exact type varies per campaign. These include: eguides, infographics, listicles, blog posts, trend reports, quizzes, flowcharts, etc.
  • Email copy to support each content piece,
  • Social media posts and images bundle to support each content piece, and
  • Instructions/Overview page with recommendations for how to run your campaign.

We do have a few campaigns available in .pdf and InDesign files, however most of our assets live online.

We only require that you adhere to our brand guidelines and report back your performance metrics to your program manager. Failure to report back will limit your future campaigns and participation in the program.

Contact your sales account executive or email us at poweredby@broadsoft.com